Link a television provider to a Bell Media account for Crave

Keep the two logins distinct

Crave's CTV destination recognises both existing Bell Media accounts and television-provider access. Before linking, identify the provider account that holds the relevant television service and an email address you can access for Bell Media verification.

The provider credentials belong on the provider's own sign-in screen. Crave's instructions allow the Bell Media email to differ from the email used by the television provider. Matching the two email spellings is therefore not the requirement; completing the correct verification and link is.

Create or complete the provider link

Use the official Crave website and its provider route rather than treating a new subscription checkout as the normal response to an existing entitlement.

1. At Crave.ca, select Sign In, then Sign in Through TV Provider.
2. Select the provider from the list and authenticate on its sign-in page.
3. Return to the Bell Media step and enter the personal email you want to use.
4. If that account already exists, enter its password; otherwise create the requested account password.
5. Enter the code sent to that email and select Verify.
6. If already signed in, use the account's Provider Linking area to link the appropriate provider.

Connect the television to the linked account

In the Crave television app, choose Sign-in and the TV-provider option. Crave documents a QR route and a manual route at Crave.ca/tvprovider. Complete the provider login and then the Bell Media sign-in or creation step on the companion device.

Choose Start Watching when prompted. The QR route can populate the television activation code automatically; with the manual route, enter the code from the television and select Activate. Keep the app's current code visible so the account and the intended television are linked in the same session.

Diagnose a cart icon or missing linking control

Crave's account-creation help says a missing Provider Linking tab can indicate the email has not been verified. Check that step first. If the email already belongs to a Bell Media account but its password is unknown, reset that account's password and restart linking with the updated credentials.

A cart icon or Ways to Watch message can indicate an unlinked provider account, but Crave also says the requested item may require a different entitlement. Check the link and then the particular item's access information. Successful provider authentication does not establish that every CTV, Crave or add-on programme belongs to the package.