On a device supporting ITVX profiles, create the kids profile and decide whether to protect the main profile and guidance-rated content with a parental PIN. The current help says browsers can use an existing profile but cannot create or manage profiles. PIN recovery uses the account password.
A kids profile and a parental PIN do different jobs
ITVX describes a main profile and a kids profile with a dedicated children’s home page and its own Continue Watching list. Parental controls add protection for entering the main profile and guidance-rated content. Decide whether you need the children’s viewing space, the protection on leaving it, or both.
A children’s catalogue alone does not explain how a shared television should behave when someone switches profiles. Before handing over the screen, make an explicit choice about access to the main profile. Also read any programme guidance: ITV notes that some children’s content can carry guidance for reasons such as flashing images.
Create the profile on a supporting device
ITV’s creation help offers Create profile when profiles first become available, or the profile selection followed by + Kids profile. Name the profile and decide whether to set the parental PIN at that point. The PIN can also be created later.
The browser limitation matters if you are setting up the household from a computer: the current help says a browser cannot create or edit these profiles, even though it can use one created elsewhere. Use a device supporting the management controls rather than repeatedly searching the website for an unavailable editor.
Set or recover the PIN
For the documented management route, use the sidebar profile icon, Who’s watching, Edit profiles and the main profile. Switch Parental Controls on and create the PIN. ITV says it is then required for the main profile and guidance-rated content.
If the PIN is forgotten, choose Forgot your PIN? at the prompt. ITV asks for the account password before allowing a new PIN. If that password is also unavailable, recover the account password through the official route first; the two credentials have different functions.
Check the scope before finishing
Return to the viewing flow and inspect the profile choice you intended to protect. Make sure the person responsible for the settings understands which profile is for children and which credential is needed to change access. Keep the PIN private from anyone whose access it is intended to restrict.
If you later delete the kids profile, ITV says its Continue Watching list is permanently lost; the main profile cannot be deleted in the same way because it is associated with the account. Treat that as a separate decision from editing a profile name or changing the PIN.