ITVX documents three television sign-in routes: scan its QR code, enter the displayed numeric code at itv.com/pair, or use the TV remote to request an email sign-in link. The numeric pairing code lasts one hour while displayed; the emailed link is single-use and lasts15 minutes.
Start with the television’s actual sign-in screen
Open ITVX on the television or supported connected streaming device and choose the sign-in route it presents. Use the email identity you intend to have on that television. If a phone is already signed in to another ITVX account, establish that before using it to complete the link.
This is a device-linking task. The television’s numeric pairing code, a website sign-in passcode and an account password are different credentials. Follow the prompt associated with the route you chose instead of moving a code from one flow into another.
Choose QR or numeric pairing
For the QR route, ITV advises using the phone or tablet’s camera. Follow the resulting ITVX page, then sign in if required. For manual pairing, open itv.com/pair in a browser, sign in to the intended account and enter the numeric code shown on the television.
ITV says the numeric code contains six to ten digits, remains valid only while displayed and expires after one hour. If it is no longer current, leave the television’s login screen and return to obtain another. Compare the code on the television with what you enter before submitting it; a code remembered from an earlier attempt is the wrong reference.
The remote-and-email route uses a different expiry
If you choose Sign in with TV remote, enter the email address using the remote’s keyboard. ITV then sends a sign-in link to that address. Open the message on a phone, tablet or computer and select Sign In to complete the television sign-in.
That emailed link is valid for15 minutes and can be used once. If it expires, request a new message by entering the email address on the television again. Do not apply the one-hour pairing-code window to this separate email-link route.
Check the television, not only the assisting browser
After completing the chosen route, inspect the television for the signed-in result and return to the intended programme. A browser being signed in is only one stage of numeric pairing; it does not identify whether the television’s code was submitted successfully.
If the screen does not progress, keep the route and stage clear: QR opened the page, website sign-in completed, pairing code accepted, or email link used. Those observations help official support identify the failed step. No payment details are part of these published device-linking instructions.