Open the subscription area of the STV Player account linked to the purchase before choosing a cancellation route. STV distinguishes subscriptions managed directly from purchases managed by a third-party provider. The provider that bills the subscription determines where the management action belongs.
The device you watch on does not identify the seller
A television, phone or tablet can be the viewing screen without being where the subscription was purchased. Begin with the actual account and purchase record. Do not infer the billing provider solely from which app store happens to be installed on the device you are using now.
STV’s help directs viewers to the subscription area in Manage account. A provider-managed purchase shows a message directing management through that provider; a direct STV purchase displays its plan details and direct management choices. Use that result to choose the next route.
For a direct STV subscription
STV’s current cancellation help gives a confirmation sequence for purchases billed directly:
- Sign in at stv.tv and open Manage account, then Manage subscription.
- Under Plan options, choose the free-with-ads option through Cancel Subscription.
- Select Continue cancelling.
- Complete Confirm and cancel and inspect the resulting status.
For a provider-managed purchase
The same STV help documents separate routes for Apple, Roku, Google and Amazon purchases. Follow the route for the provider actually identified by the account or purchase. For example, it directs Apple-billed viewers to the Apple subscription area and Google-billed viewers to Google Play’s subscription management.
A direct-STV confirmation screen should not be expected to manage a purchase held by another provider. Likewise, removing the viewing app is not an observation about the subscription’s management status. Keep the purchase and account identity together when following the provider’s current instructions.
Confirm the intended outcome
STV says cancellation takes effect at the end of the current subscription period, promotional offer or trial. Read the status and effective date shown for the actual purchase so that continued access is not automatically mistaken for a failed cancellation.
Retain the relevant confirmation for your own records. If the outcome is unclear, describe the identified billing provider, account route and stage completed to the appropriate support team. Avoid starting a second subscription merely to change the viewing device. STV separately says a change of payment platform should follow cancellation and expiry of the existing subscription; inspect its current guidance before making that separate purchase decision.