The current10 brand covers Network Ten's television and official streaming destination at 10.com.au. A2025 rebrand brought 10Play under the10 name and renamed the companion services 10Drama and 10Comedy. Older labels in bookmarks or device menus can describe the same service family at an earlier date.
Read the current names together
Paramount's June 2025 announcement describes a unified10 identity.10Play became10, 10Bold Drama became 10Drama, 10Peach Comedy became 10Comedy and 10News First became 10News. These are naming changes within the documented portfolio, rather than a reason to create separate current profiles for every old label.
The announcement also identifies 10.com.au as the web address replacing10play.com.au. Starting at the current address is useful when an old link, help-domain name or saved app description still uses 10Play.
The platform is broader than the main 10 channel
Network Ten's About10 help document, updated in August 2026, describes a catch-up portal containing programmes from10, 10Drama, 10Comedy and Nickelodeon. It also identifies additional Pluto-powered channels, news, sports coverage and a television guide.
This means the name10 can refer to the main broadcast channel or to the wider digital destination. For a specific request, keep the channel or programme title alongside that brand. A search for a comedy episode and a request to join the main channel live need different selections.
Search the catalogue before relying on the homepage
The broadcaster directs viewers to Browse Shows or the search control when a title is absent from the homepage. It also documents a heart control on programme pages that adds a title to My Shows.
Those features help locate a continuing series without assuming it will always be promoted. A saved title is a convenient route back to its page; the actual available episode list remains the evidence for what can be selected.
Check the guide region and account requirement
The official help page says the guide estimates location from the internet address and provides a region dropdown when that estimate is wrong. Confirm the region before using its listing to plan a broadcast programme.
The same document describes the official platform as advertising-supported and requiring member sign-in, without payment or credit-card details. Treat that specific account route separately from any other Paramount-branded subscription service or a television provider's own account.
Sources and review
- A Stronger Network. A Bolder10. — Paramount Australia and New Zealand
- About10 — Network Ten