Bilibili is a Chinese video community with creator uploads, produced and licensed programmes, and live streams. Its filings distinguish official community membership, platform premium membership and creator fan charging. Start with the action you want to take and the access label on the actual item.
Find the video type and uploader
Bilibili describes creator-produced uploads separately from professionally produced or licensed programming. A search for a series can therefore return a full programme alongside a creator’s discussion of it. Check the uploader, item title and episode label when you want the programme itself. For a creator’s analysis or fan video, the uploader is the useful identity to follow.
The same platform also has live broadcasting. A live item brings its own host and schedule, while an uploaded video can be opened from its listing. Choose the item according to whether you want to join the live discussion, watch a complete episode or follow a particular creator’s material.
Read the membership label with the intended action
| Intended action | Documented route to check |
|---|---|
| Send context-linked bullet chat | Official community membership after the membership exam |
| Open a platform premium programme | Premium access shown on that programme |
| Support a creator and open their exclusive material | The creator’s fan-charging offer |
Treat on-screen comments and captions as different controls
Bilibili’s Form 20-F describes bullet chat as viewers’ comments displayed in context across the video. If you are looking for dialogue text or an accessibility track, use the episode’s available subtitle or caption information. The moving comments can contain reactions and plot information from viewers, so consider your spoiler preference before reading them during a first watch.
If you encounter a prompt while trying to send a comment, read the community membership requirements. If you encounter a prompt on a particular creator video, read which creator and which access offer it names. The 2026 interim filing describes fan charging as direct creator support with creator-specific content or experiences. The wording of the prompt tells you which route needs attention.
Sources and review
- Bilibili Form 20-F — 2025 fiscal year — Bilibili Inc. / HKEX
- Bilibili 2026 interim results — Bilibili Inc. / SEC
