Identify the subject before the access route
A service membership, rental, television bundle and player app are different products. Use these references to identify the right entity.
NOW
Choose the programme membership before evaluating Boost or Ultra Boost.
ITVX
Choose between ITVX’s on-demand catalogue, live television and themed streams, keeping the programme and account task distinct.
BBC iPlayer
Choose live BBC television, a specific episode or a mobile download in the UK BBC iPlayer service.
Channel 4 streaming
Identify Channel 4’s publicly owned commercial model, main television channel and wider episode-led streaming service.
U
Distinguish UKTV, its Ustreaming service and the free and pay channel brands, using the current on-demand route.
Make the request precise
- Name the exact subject and national or edition context.
- Use an official schedule or title page for the date, fixture, season or episode.
- Tell support the viewing country, language and intended device.
- Confirm current account-specific access during the trial rather than inferring it from artwork.
Sources and scope
- www.nowtv.com · membership
- www.nowtv.com · gb/help/article/what are boost and ultra boost
- help.itv.com · support/solutions/articles/204000073710 what is itvx
- www.itv.com · commissioning/articles/acquisitions
- play.google.com · store/apps/details
- help.bbc.com · hc/en us/articles/46983028513299 Is BBC iPlayer included in the BBC subscription
- www.tvlicensing.co.uk · check if you need one/topics/bbc iplayer and the tv licence2
- www.ofcom.org.uk · tv radio and on demand/public service broadcasting/regulating channel 4
- assets-corporate.channel4.com · _flysystem/s3/2026 05/Channel%204%20Annual%20Report%202025_0.pdf
- www.channel4.com · press/news/gen z favourite channel4com becomes made streaming destination under new fast f
- corporate.uktv.co.uk · about uktv
- corporate.uktv.co.uk · about uktv/our channels
- u.co.uk · help/faqs